Our Services
Beyond cost per point: Clients can count on Bustamante Media to spend their money wisely. Our media buys both for general and Hispanic markets are done with the client's best interests at heart. We do not buy strictly from a cost per point perspective. We expect additional local exposure or promotional opportunities from our media partners. Negotiating the best rates and added value is our top priority. Bustamante Media also does not subscribe to a “use-it-or-lose-it” mentality when it comes to an established media budget. Any funds remaining at the end of the year is to the benefit of the client.
New initiative means new creative, no worries! We will help you by developing new Spanish language creative or modify existing material, as appropriate. Bustamante Media will help you translate all external communication, including television, radio, print and Web-based digital content. Our translations will be both linguistically neutral and accurate in order to remain relevant to all Latinos.
Strategy
Devising the correct strategy, or estrategia, within your market is critical to the overall success of your company's new initiative.
However, just as important is making sure that all key players within your organization have significant buy-in when it comes to the Hispanic market. This is where Bustamante Media differentiates itself from other agencies.
We first take a look at your company’s overall understanding of the Hispanic market. We will go beyond the numbers and dig deep into the questions of who and what is a Latino. We will work with you to educate your team members about the group’s diversity and bring focus to how multiethnic this market truly is. This will also help your company avoid awkward and embarrassing moments in the future.
Once everyone is on the same page about the target audience, dedicated financials and long-term goals, we will create a comprehensive marketing plan that will best reach Latinos locally, regionally or nationally.
Buying
Creative
Branding
We will enhance your existing brand portfolio and develop new elements that align themselves properly with your Hispanic initiative. Having a strong brand that reflects your commitment to the Hispanic market is important to forging a long term relationship with this incredibly loyal market.
Analytics
Bustamante Media can work with you on market research and analysis. We can reach out to Latinos in specific markets of interest and gather information that is important to you. Depending on your needs, methodologies may include surveys, focus groups, interviews, experiments, field trials and observation.